RetailNext Insights is a test-and-learn retail analytics platform that lets you pilot a new layout, display, or merchandising concept at a group of stores, measure shopper response, and validate results before rolling out across the entire chain. The platform provides heat mapping, dwell time analysis, and full customer journey visualization, powered by Aurora® sensor.
Key Features
- Retail Intelligence: map the complete customer journey — which zones engage, which layouts convert, where shoppers disengage before reaching the register
- Adaptive Retail Strategies: test concepts at pilot stores, compare against control locations, scale what works
- Real-Time Data: replace guesswork with validated behavioral data for layout changes, fixture investment, and planogram decisions
- Heat mapping, dwell time analysis, and full customer journey visualization on the shop floor
- Pilot It. Prove It. Then Scale It: launch a layout/display/merchandising concept at pilot stores, measure shopper dwell, engagement, and path data against control stores
- Turn Store Data Into a Business Case: measure the impact of layout changes, fixture investment, planogram updates; correlate behavioral data with sales performance for zone-level conversion attribution; before/after comparison to prove ROI
- Know What's Working on the Shop Floor: measure dwell time and engagement with displays and product zones; identify which fixtures drive interaction; optimize product placement based on actual shopper behavior
- Design Stores That Actually Work for Shoppers: full path analytics from entrance to exit; identify high-conversion zones, dead areas, navigation friction points; A/B test layout changes at pilot stores against control locations; measure pre- and post-renovation performance
- Test the Experience, Not Just the Traffic: see shoppers hesitate, backtrack, or disengage before reaching staff or the register; pilot changes to queuing, wayfinding, staffing zones, or service flow
- Powered by Aurora® sensor
Recommended Use
- Test and Learn
- ROI Measurement
- Merchandising
- Store Design
- Customer Experience
- Store Operations
- Business Intelligence
Contact 0796 700 777 for a quote.
| Nền tảng | RetailNext Insights |
|---|---|
| Danh mục | Test-and-Learn Retail Analytics |
| Phương pháp | Pilot stores so với control stores |
| Phân tích | Heat mapping, dwell time analysis, full customer journey visualization |
| Use case | Test and Learn, ROI Measurement, Merchandising, Store Design, Customer Experience |
| Cảm biến | Aurora® sensor |