ShopperTrak Performance Analytics là cloud SaaS platform — companion phải-có cho Orbit 7 sensor. Dashboard realtime KPI retail: footfall + conversion + dwell + sales correlation.
Value cốt lõi vs DIY analytics: (1) POS integration native — tự động pull transaction data, không cần CSV manual; (2) AI sales forecast — model historical pattern + weather + marketing campaign → predict daily sales next 7 ngày; (3) Optimal staffing schedule — algorithm suggest số nhân viên cần per shift per day; (4) Federation — chain manager xem performance comparison cross-store.
Use case typical: store manager xem mobile sáng (footfall hôm qua + forecast hôm nay), HQ marketing xem weekly performance theo campaign, ops xem staffing optimization monthly. Subscription per-store $50-200/month tuỳ modules enabled. ROI 3-6 tháng nhờ saving labor 5-15% + lift conversion 2-5%.
| Platform | Cloud SaaS — AWS multi-region |
|---|---|
| Data sources | Orbit 7 sensors + POS + weather + marketing campaigns |
| KPI | Footfall, conversion, ATV, basket size, dwell, peak hour |
| AI module | Sales forecast, staffing optimization, anomaly detection |
| Mobile | iOS + Android cho store manager |
| Web dashboard | Chrome/Edge/Safari role-based access |
| Integration | Native POS Square, Lightspeed, Shopify, NCR; REST API |
| Reports | Daily/weekly/monthly scheduled email + CSV export |
| Federation | Multi-store unified chain-level insight |
- Retail chain HQ marketing — campaign effectiveness
- Store manager mobile — daily KPI tracking
- Operations — staffing schedule optimization
- Finance — sales forecast cho budgeting
- Brand chain regional — performance comparison stores
Câu hỏi thường gặp
- Có cần Orbit 7 sensor mới dùng được Platform không?
Có. Performance Analytics need sensor data input — Orbit 7 sensor primary + POS data + optional external (weather API, campaign data). Không có sensor 3D không thể track footfall accurate.