ShopperTrak Orbit 7 là camera 3D đếm người của ShopperTrak (Sensormatic Solutions / Johnson Controls) — competitive trực tiếp với Xovis PC3. Position: industry standard retail chain 50+ store — Walmart, Macy's, Target, Footlocker.
Differentiator vs Xovis: (1) Performance Analytics platform native — tích hợp POS conversion calc out-of-box (Square, Lightspeed, Shopify, NCR); (2) Retail chain focus — algorithm + workflow optimized cho retail (vs Xovis broader mall + sân bay); (3) Native Sensormatic ecosystem — combo với EAS gate Synergy + TrueVUE RFID.
Use case: retail chain 30-500 store cần unified dashboard analytics cross-store. Pattern phổ biến: store manager xem local performance + HQ marketing xem federated trend across chain. Pricing per-store + sensor + Performance Analytics license. ROI 3-6 tháng nhờ optimize staffing + layout.
| Sensor | Stereo dual-lens CMOS 3D |
|---|---|
| Accuracy | >98% entrance 1.5-3m wide (industry verified) |
| Mounting height | 2.4-4m |
| Platform | Performance Analytics SaaS — POS integration native |
| Modules | Counting + Conversion + Dwell + Heatmap (zone) |
| Connectivity | PoE 802.3af single cable |
| Privacy | No video stored, only anonymous track + count |
| Integration | Native POS Square, Lightspeed, Shopify, NCR; REST API |
| Brand owner | Sensormatic Solutions (Johnson Controls ecosystem) |
- Retail chain 30-500 store — fashion, cosmetic, electronic
- Mall anchor brand chain — Vincom multi-store same brand
- Restaurant chain — Pizza 4P's, Highlands Coffee, The Coffee House
- Convenience store chain — Circle K, FamilyMart, GS25
- Department store fashion court — multi-brand same operator
Câu hỏi thường gặp
- ShopperTrak vs Xovis PC3 chọn cái nào?
ShopperTrak: retail chain 50+ store native POS integration ecosystem Sensormatic. Xovis: broader (mall, sân bay, public space) + zone analytics granular. Chain >50 store same brand: ShopperTrak. Mixed-tenant mall + sân bay: Xovis. Cost tương đương.