ShopperTrak Performance Analytics is a cloud SaaS platform — a must-have companion for the Orbit 7 sensor. Real-time retail KPI dashboard: footfall + conversion + dwell + sales correlation.
Core value vs. DIY analytics: (1) Native POS integration — automatically pulls transaction data, no manual CSV needed; (2) AI sales forecast — models historical patterns + weather + marketing campaigns → predicts daily sales for the next 7 days; (3) Optimal staffing schedule — algorithm suggests the number of staff needed per shift per day; (4) Federation — chain managers can view cross-store performance comparisons.
Typical use case: store manager checks mobile in the morning (yesterday's footfall + today's forecast), HQ marketing reviews weekly performance by campaign, ops reviews monthly staffing optimization. Subscription per-store $50-200/month depending on modules enabled. ROI 3-6 months thanks to labor savings of 5-15% + conversion lift of 2-5%.
| Platform | Cloud SaaS — AWS multi-region |
|---|---|
| Data sources | Orbit 7 sensors + POS + weather + marketing campaigns |
| KPI | Footfall, conversion, ATV, basket size, dwell, peak hour |
| AI module | Sales forecast, staffing optimization, anomaly detection |
| Mobile | iOS + Android cho store manager |
| Web dashboard | Chrome/Edge/Safari role-based access |
| Integration | Native POS Square, Lightspeed, Shopify, NCR; REST API |
| Reports | Daily/weekly/monthly scheduled email + CSV export |
| Federation | Multi-store unified chain-level insight |
- Retail chain HQ marketing — campaign effectiveness
- Store manager mobile — daily KPI tracking
- Operations — staffing schedule optimization
- Finance — sales forecast for budgeting
- Brand chain regional — performance comparison stores
Câu hỏi thường gặp
- Do I need an Orbit 7 sensor to use the Platform?
Yes. Performance Analytics need sensor data input — Orbit 7 sensor primary + POS data + optional external (weather API, campaign data). Without a 3D sensor, footfall cannot be tracked accurately.